As an original that was created nearly half a century ago, Havaianas has always chosen comfort over outdated formality, reliability over fickle inconsistency and style over lifeless mediocrity. By doing so, it has continued to create fresh new styles that have remained at the forefront of fashion. Now, Havaianas celebrates with fellow originals who have the integrity and creativity to stay fresh without ever denying the values that have made them great.

This is your chance to stand up and let the world know that you are an Original who believes in Originals.

Pledge to be Original, and to never betray the values that make you who you are.

Pledge to celebrate Original. Pledge to support and buy only Original. In doing so, you will not only be assured of the quality and authenticity of the brand, you will also become part of the Havaianas original story.